Case studies
How your donations are helping
From supporting breast cancer patients to funding crucial medical research, take a look at how ASDA's Tickled Pink campaign has made a difference.
Leila - Surrey
I found out I had breast cancer two weeks before my wedding. During my year of surgery, chemo and radiotherapy I found it really helpful that I could talk over any question or anxiety I had with one of the nurses on the Breast Cancer Care Helpline. It’s comforting to know that the helpline is there for me whenever I need to talk to someone.
Breast Cancer Care
Your fantastic commitment over the past year has helped tens of thousands of people like Leila Rutty (pictured) receive dedicated and personal help through Breast Cancer Care’s emotional and practical support services. After her breast cancer diagnosis, Leila used our free and confidential helpline.
Staffed by experienced nurses and specially trained workers with a personal or professional experience of breast cancer, we are able to offer information and support on any aspect of breast cancer or breast health via our helpline.
In 2007 we took 18,000 calls and the number is expected to rise this year. The money you raise will help us to be there for more and more people affected by breast cancer.
- Send over 1.2 million booklets and factsheets to help people understand more about their diagnosis and the choices they have
- Double its 'Headstrong' service which offers people support and advice on how to cope with hair loss from treatment
- Help answer 22,000 calls to the free helpline from people needing breast cancer support
- Allow almost 500 volunteers with personal experience of breast cancer to provide one-to-one emotional support to at least 2,730 people
- Further develop Breast Cancer Care's website which received nearly 2 million visitors last year looking for all the latest information on breast cancer
Breast Cancer Campaign
Since 2005, when Breast Cancer Campaign became the second charity to benefit from ASDA's Tickled Pink support, over £3.8 million has been raised for the charity.
The charity’s mission is to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure.
Past research has resulted in improvements in the quality of life and survival rates. 1 in 9 women in the UK will be diagnosed with breast cancer during their lifetime, so the research Breast Cancer Campaign funds remains crucial.
Thanks to the efforts of ASDA's colleagues and customers, the money raised has helped the charity fund 36 projects around the country, as well as 2 Scientific Fellowships.
Dr. Rob Clarke of Manchester University has been awarded a Scientific Fellowship, funded solely by ASDA, which will enable him and his team of nine scientists to discover how breast cancer develops in order to prevent it.
Dr Rob Clarke - Manchester University
I am delighted to be awarded Campaign's first ever Fellowship grant. Thanks to ASDA's funding, this Fellowship will give me the opportunity to provide more insight as to why breast cancer recurs after treatment and will lead to the development of more effective ways to treat breast cancer.
- Look, feel, be breast aware
- Follow the 5-point breast awareness code and get to know how your breasts look and feel normally so that you notice any change that might be unusual for you
- Find out more about being breast aware
- Breast Cancer Campaign
- Find out more about the charity that specialises in funding independent breast cancer research throughout the UK.
- Find out more at the Breast Cancer Campaign website
- Breast Cancer Care
- Find out more about Breast Cancer Care. We’re here for anyone affected by breast cancer. We bring people together, provide information and support, and campaign for improved standards of care.
- Find out more at the Breast Cancer Care website
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