ASDA's Tickled Pink campaign
Supporting Breast Cancer Care and Breast Cancer campaign
46,000 women and 300 men are diagnosed with breast cancer each year.
Every 11 minutes someone in the UK is told that they have breast cancer. That's over 100 people a day, over 100 families and over 100 loved ones who hear the news that someone close to them has breast cancer.
That's why campaigns like ASDA's Tickled Pink are important in encouraging our customers and colleagues to be breast aware, as early detection is crucial to treatment.
Every year, with your help, we continue to raise vital funds to support Breast Cancer Care and Breast Cancer Campaign charities - helping people affected by breast cancer and supporting research for a cure.
We have some fantastic products and activities planned for this September, so make a difference and get involved with ASDA’s Tickled Pink campaign today.
ASDA's Tickled Pink campaign
ASDA launched the Tickled Pink campaign back in 1996 to raise money to help improve the lives of people with breast cancer both now and in the future.
Entering its 12th year ASDA's Tickled Pink campaign now benefits two breast cancer charities, Breast Cancer Care and Breast Cancer Campaign and since 1997 our campaign has raised nearly £20million.
We have raised money for the charities by fundraising selling pink products this year we have an amazing selection of 'pink products' for you to choose from.
Who do we support through our campaign?
- Breast Cancer Campaign
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Breast Cancer Campaign’s mission is to beat breast cancer by funding innovative world–class research across the UK.
Money raised through ASDA’s Tickled Pink campaign is helping fund research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure.
To date, ASDA's Tickled Pink campaign has helped the Charity fund 36 vital research projects and 2 Scientific Fellowships.
- Find out more at the Breast Cancer Campaign website
- Breast Cancer Care
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Breast Cancer Care is here for anyone affected by breast cancer. We bring people together, provide information and support, and campaign for improved standards of care. Over the past 12 years, ASDA’s Tickled Pink campaign has funded almost half of the services provided by Breast Cancer Care, and helped us give support and information on breast health to more than eight million people.
Anyone with breast cancer or breast health concerns can get free, confidential support and information from the Breast Cancer Care helpline on 0808 800 6000 (for Typetalk prefix 18001) or by visiting our website www.breastcancercare.org.uk.
Get Tickled Pink for a good cause!
With your support we can make a real difference to the women and men who are affected directly or indirectly by breast cancer. You can join in with our activities by taking a look at our fundraising ideas to help you start planning your own event.
- Look, feel, be breast aware
- Follow the 5-point breast awareness code and get to know how your breasts look and feel normally so that you notice any change that might be unusual for you
- Find out more about being breast aware
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